Part One: The Why
Do you know the hottest makeup trend for 2024?
Not wearing any at all.
Yep. Bare, dewy, fresh, natural and healthy skin is in – and we’re here to help you take a deep breath and step out in public… naked.
Six sensational reasons to shun makeup
- SWEET FREEDOM
Do you wish you could wake up, roll out of bed and start your day without consulting the mirror – or cosmetics bag? Do you dream of being one of those people who doesn’t wear a lick of foundation; who is free to swim, camp, take a hot yoga class or canoodle on the couch without makeup running everywhere? Reducing your reliance on cosmetics makes you more adaptable and able to say ‘yes!’ to fun, spontaneous stuff in life without the Makeup Monster hassling you for attention. Less makeup = more time and presence for the things you love. Win.
- HEALTHIER SKIN
You may have heard people say that makeup is bad for your skin, but why exactly is that? Well, for a start many foundations contain oils, waxes, and silicone which clog your pores and can cause blackheads and acne – ironically, increasing your reliance on makeup to hide the breakouts. A layer of makeup sitting on your skin interferes with its natural regeneration and vibrancy, blocking healthy cell turnover. Foundation also causes imbalances in sebum and oil production, changing your skin’s pH which sets you up for a vicious cycle of skin problems. And wearing foundation can contribute to premature ageing via complacency – heaps of foundations claim to offer sun protection, with a rating of SPF15+ for example, but this is actually extremely low, largely ineffective, and totally unregulated. You may think your makeup is doubling as sunscreen when it’s not, leaving you to face the damaging consequences of UV radiation.
- FATTER WALLET
How much money do you spend on makeup, hmm? Those foundations, powders, concealers, primers, blushes, eyeshadows, eyeliners, highlights and lippy add up, so cutting your use of cosmetics will have you pleasantly financially surprised. What will you invest in instead?
- SOARING SELF CONFIDENCE
It might seem counterintuitive to suggest that going without enhancement can increase your self confidence – but it does! There’s something about revealing your barenaked face to the world that’s like a positivity mantra, saying: I’m happy in my own skin. I’m comfortable with who I am. There’s nothing to hide or be ashamed of. And don’t we all need to hear that.
- POSITIVE ROLE MODELLING
Further to the above, your willingness to show up unmasked and unfiltered is a gift to others around you. Role modelling is powerful, and embracing a more natural, lower maintenance, refreshingly real look casts positive ripples into the world. “If they can do it, I can do it too!” Again, we’re not dissing anyone who loves wearing makeup; we’re simply advocating for self acceptance and no-fuss natural beauty.
- LESS WASTE
At the risk of sounding like Captain Obvious, becoming a makeup minimalist will reduce your personal plastic waste. Many cosmetics come in energy-intensive, single-use plastic packaging which all ends up in landfill, so the fewer products you use the more pressure you take off the environment.
Take the #nomakeup challenge!
Convinced? Keen to put your best face forward – foundation free and fabulous? We’d love to hear how you go: whether you find it easy, hard or something you’re working towards.
Part Two: The How
There are so many perks to going makeup free, from healthier skin to greater self acceptance.
But if you’re someone who’s used to wearing makeup – even if that’s just a little bit of foundation or concealer – quitting cold turkey can be tough.
What are you hiding?
The simple fact is: the healthier your skin, the less makeup you’ll need and want.
Foundation is there to give you the appearance of a flawless and healthy complexion just like blush/rouge is designed to replicate that sweet flushing of the cheeks when you’re, erm, aroused.
So, if wearing makeup is essentially about highlighting your natural assets, why not cut out the middleman and enhance the assets themselves?
Coping with the makeup breakup
Foundation interferes with your skin’s natural regulation of sebum, oil and pH – while at the same time blocking pores, inhibiting cell turnover and causing breakouts.
Take makeup away and your skin will go through an adjustment period… and it may not be pretty.
This rebound can take a toll on your confidence, too.
If you’re not used to seeing your skin naked AND it’s acting up, you might be left wondering: How can I possibly go out like this?!
It’s very tempting to pop on some makeup, breathe a sigh of relief, and call it a failed experiment.
But stick with us, cos this makeup free thing? It’s a transition.
You’ve got to detox from cosmetics then restore your skin’s natural radiance – which we promise is there underneath.
Free your face from the shackles of foundation!
So. Let’s talk about the transition from foundation to bare skin.
The best piece of advice we can give is to focus on restoring the natural health and beauty of your skin so that makeup becomes obsolete.
Nothing beats the juicy radiance of wellbeing, and your skin will glow on a diet of simple, nourishing and intensely healing ingredients like the ones we use in our products.
Many of our customers report feeling so happy with the state of their skin that they no longer reach for foundation, so we wanted to share our top three Bees products in a three-step routine for natural beauty.
Your three-step skincare wellness plan
How great are steps? But unlike fitness, you don’t need to take 8000 before your skin is fit to be seen makeup free. Just three will do the trick.
Step #1: Peel & Glow
Step #2: Smooth & Regenerate
Step #3: Plump & Nourish
Peel & Glow
Our favourite way to speed up healing and reveal a layer of peachy new skin, ready to rock without makeup, is an enzyme exfoliant.
Unlike abrasive exfoliants with little bits of grit (that can actually cause micro-cuts and inflammation), we absolutely love fruit enzymes and acids that gently dissolve the glue that keeps dead skin cells attached. Far, far kinder to your skin.
This is how our Bioactive Honey Enzyme Peel and Glow works its magic.
Filled with Australian clay, Moroccan Aker Fassi, wild kelp and Leatherwood honey, Tassie calendula and fruit enzymes from pineapple, papaya and apple, it melts off dead, claggy skin cells to leave your face smooth, polished and glowing…
…which is especially useful during a transition away from pore-clogging foundation.
We spent years developing this really special product and have only released it quite recently. It’s already receiving glowing reviews from our customers.
Awesome product. So gentle yet so efficient! My skin loves it and feels smooth and radiant just like other reviews said. Quick and easy to use. Thank you for another great product Beauty and The Bees!!! ~ Mathilda Thurley
Smooth & Regenerate
In your 30s, the skin’s production of in-house moisturising factors like sebum starts to dwindle. So too does collagen.
Rather than smooth over lines and imperfections with makeup like you’re rendering the outside of a house, you can look to Mother Nature for a helping hand.
One of the fatty substances in olives, called squalene, is often hailed as “Mother Nature’s Facelift”.
🌿Absorbs super fast into the skin to soften and restore suppleness without leaving an oily residue.
🌿Oxygenates the skin and stimulates cells to regenerate, resulting in lighter brighter skin with fewer age spots and pigmentation.
🌿Is an active antioxidant and free radical neutraliser, visibly reducing the length and depth of wrinkles while protecting the skin from further damage.
🌿Instantly boosts skin’s moisture levels and seals it in for 24 hours, providing immediate and long lasting relief from dryness.
🌿Is non-irritating, hypo-allergenic and anti-inflammatory, safe and calming for all skin types.
🌿Does not clog pores, feel heavy or cause breakouts.
Received my order today and so happy I purchased this amazing serum. My skin is young but my under eye area has been severely damaged by chemical ridden products in the past, leaving it quite wrinkly and mature looking. I popped this serum on as soon as I opened my package and was surprised to find how quickly the lines and dryness disappeared. I can’t wait to see how it improves over time. Thanks for making another awesome product! ~ Beth
We highly recommend our Liquid Velvet Olive Moisture Boost Serum, based on olive squalene, for those seeking an instant velvety makeover. It leaves your skin so soft, so smooth, so supple, and reduces fine lines and pigmentation over time.
Massage 3-5 drops into your face anytime you’re feeling on the dry or dull side, and it works especially well after Peel & Glow (Step #1) and to boost the results of the next step: Plump & Nourish.
Plump & Nourish
Foundation is appealing because it evens out your complexion like an instagram filter.
But healthy, happy and hydrated skin is just as gorgeous – more in our opinion.
So once you’ve polished away congestion and allowed your skin to breathe in Step #1, smoothed and started a cycle of regeneration in Step #2, it’s time for Step #3: Plump & Nourish.
Our trio of Moisture Creams have been changing lives for decades, and we hope that doesn’t sound like hyperbole.
With a simple ingredient list based on rainforest Leatherwood honey and beeswax, people find that our non-greasy moisture creams have an instant smoothing effect on fine lines and patchiness, evening out their skin to a point where makeup is kinda pointless.
Honey and beeswax are humectants, which mean they have a unique ability to attract and lock moisture into deeper layers of skin. They’re also profoundly healing and regenerative. All of this equals dewy plumpness, just like the rainforest from which our Leatherwood honey comes.
Each one of our three Moisture Creams is slightly different in their ingredients (so that everyone can find their not-too-heavy-not-too-light Goldilocks sweet spot) but they all feature wild honey, raw plant butters and oils, and organic botanicals for tissue repair.
In short, Bees Moisture Creams are the velvety touch that foundation wishes it could be.
This is the first product I have been 100% happy with in my life. I’m 65. I have no more itchy or flaky skin. What I also love is the fact I don’t have to wear makeup at all if I don’t want to. This cream has evened out my complexion which I did not think could happen at my age. Thank you for a wonderful and great priced product ~ Marie
To see and feel for yourself, add a Beauty and the Bees Moisture Cream to cart – plus a bottle of Liquid Velvet and a Bioactive Honey Enzyme Peel and Glow while you’re at it – and let us know in the comments how makeup free life is treating you. Yours in natural radiance, Team Bees x